COMPANY BACKGROUND - SM HYPERMART

A. SM HYPERMART

"We believe satisfied customers is the only way to have a major lasting impact on the retail industry."

SM Hypermarket was started by the Sy family back in the late '90s in response to the growing needs of the market for more convenience. The new retail format of combining a supermarket with a department store has only recently been accepted by Filipino shoppers in the a hypermarket set up. The first ones opened in Sucat, Bicutan, and Marilao were but trials, says SM President Herbert Sy. "We had to find the right formula and the proper store set up to entice the market to come and experience our new retail offering."

Today, SM Hypermarket, a new business entity of the SM Group of Companies, has been successful in creating the convenience of a first-rate indoor wet market, food and general merchandise store to provide one-stop shopping convenience for shoppers everywhere. "The market seems to have warmed up to this new format in retail merchandising which offers a balanced mix of food and non food items," according to Robert Kwee, Executive Vice President for SM Hypermarket.

In 2006, Hypermarkets performed beyond expectations with. There are now fifteen hypermarkets, most of which are still in Metro Manila. New relationships are developing as SM Hypermarkets began to invite fresh food stall concessionaires to operate in the hypermarket's fresh market section. Fresh meat, seafood, fruits, and vegetables are sold directly to the customers, who are hooked on the concept of choosing the items they want, at the quantities they prefer, and at the price they can afford.

SM Hypermarket's relationships with the concessionaire goes beyond the contract signing; SM makes sure they operate professionally and within SM standards by providing their sales and operating staff with quality control and customer service training. While it is the newest sector in SM retail merchandising, SM Hypermarket see that most of the existing suppliers of SM are more than happy to see their relationships and businesses grow and evolve with SM over time.

SM Hypermarkets is also constantly introducing new concepts to enhance the positive shopping experience in the stores: the chicken rotisserie stall, the bakery stall that sell thousands of freshly baked pan de sal, ensaymadas, and other types of bread daily, and Taste Asia, which offers dampa-style dining.

SM Hypermarket value customer delight, supplier satisfaction and employee challenge. Focus is placed on continuous improvements, win-win agreements and people empowerment. One thing is for sure: SM Hypermarket aims to be the PLACE to SHOP, the PLACE to SELL and the PLACE to WORK.

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